Created and photographeD
by Bella D’Alfonso
Creative Campaign Portfolio
A collection of independent creative campaigns involving creative direction, branding, photography, and content production.
A FASHION EDITORIAL DOCUMENTING THE ARTISTRY OF CORAL CASTILLO’S LATEST COLLECTION THROUGH BACKSTAGE MOMENTS, PORTRAITURE, AND SCULPTURAL DESIGN.
Designer Show Backstage
Editorial
Campaign Overview
Backstage editorial campaign documenting Coral Castillo’s latest collection through editorial portraiture, runway preparations, and sculptural silhouettes.
My Roles
Visual Direction
Creative Direction: Capture elegant, elevated imagery that blends fashion and backstage storytelling.
Lighting Direction: Use direct flash with soft ambient light to enhance texture, define sculptural silhouettes, and create a bold, elevated editorial aesthetic.
Gallery
A beauty campaign combining lifestyle and product photography to showcase e.l.f. Cosmetics’ Squeeze Me Lip Balm through vibrant, elevated imagery.
Tropical Beauty Campaign
Campaign Overview
Inspired by tropical summers and beauty campaigns, I developed a creative concept centered around e.l.f.’s mango lip balm. The campaign combines bright lifestyle imagery with product photography, creating fresh, colorful visuals to highlight the product.
My Roles
Visual Direction
Creative Direction: Capture bright, playful imagery that blends beauty, lifestyle, and product photography.
Lighting Direction: Use natural sunlight with direct flash to create vibrant colors, enhance texture, and achieve a clean, elevated commercial aesthetic.
Creative Elements
Gallery
A fashion-forward editorial campaign inspired by global football culture, luxury sportswear advertising, and high-fashion photography.
World Cup Fashion
Editorial
Campaign Overview
Inspired by fashion editorials and sportswear campaigns, I developed a creative concept that combined soccer culture with elevated fashion styling. The project focused on creating campaign-style imagery through intentional creative direction, wardrobe styling, and visual storytelling.
My Roles
Visual Direction
Creative Direction: Capture confident, elevated imagery that blends sport, fashion, and visual storytelling.
Lighting Direction: Use bright, natural light with soft shadows to enhance texture and create a clean, elevated editorial aesthetic.
Creative Elements
Gallery
